02 / Numbers
Four companies, five years, one spreadsheet habit. Everything below is something I shipped and then actually measured, pulled straight from GA4, PostHog, Search Console, and the team's own trackers.
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Cross-brand overview
The headline results across Smartly, ReachRobin, Aquila, and the earlier work that shaped how I approach growth.
About the company
Smartly is Aquila's ISO 27001 compliance automation platform, built to make security certification clearer and less manual for growing teams. Visit smartly.rocks ↗
About the product
ReachRobin is Aquila's AI-powered multichannel sales automation product for coordinated outreach across LinkedIn, email, and WhatsApp. Visit reachrobin.com ↗
About the company
Aquila is a sustainable finance company connecting capital, technology, and practical climate action across Southeast Asia. Visit aquila.is ↗
Earlier work
Results from the smaller projects and community campaigns that came before Aquila.
The whole picture
Across ReachRobin, Smartly, and Aquila: 1.1M+ Google search impressions, 963K+ ReachRobin views across YouTube, TikTok, Facebook, and Instagram, 105K+ LinkedIn impressions, and 29.5K Smartly site views, all time. Every one of those numbers is organic. No paid ads behind any of it, that was the whole marketing bet.
Growth, in three acts
Where the eyeballs came from
Log scale, 1.1M and 10K don't belong on the same axis otherwise. Every number here is organic reach: no paid ads behind any of it.
Smartly's content library
Quick hits
S$40K+ in revenue traced back to one content push: 105+ Smartly blog articles that drove real buyer traction.
105+ articles for Smartly, including head-to-head comparisons against top competitors.
150+ long-form articles, written by me for ReachRobin's blog.
Diversified ReachRobin's presence across 21 product directories, 14 of them live today.
Grew Aquila's LinkedIn from a cold start to 2,186 engaged followers.
Co-founded the Divers Project and built its following to 2.2K+ while still in school, age 17.
818 cold emails sent under my own name, opened at a 27.7% real rate.
Added 500+ LinkedIn followers for ECO Vietnam in a single 3-month push.
Detail, brand by brand
Content, video, and outbound for a multichannel sales-automation product. Everything below is organic: the PostHog channel breakdown shows zero paid traffic, only direct, referral, organic search, organic social, and AI.
Q1 → Q2, before and after
"Leads reached" is ReachRobin's team-wide outbound total, automated sequences plus everyone's manual outreach combined, not just mine. It nearly quadrupled while the team quadrupled its content output to match.
By platform: YouTube 27 videos, 917K views, 506 subscribers · TikTok 27 videos (22 skits + 5 info), 16.7K views · Facebook 26 videos, 13.7K views · Instagram 26 reels, 15.4K views.
Where reachrobin.com visitors are, worldwide
Pageviews by country, all time. Honest read: the US is the single biggest market by a wide margin, but there's real, measurable traffic from dozens of other countries too, not just one region.
Map couldn't load — see the country breakdown below instead.
Where the /pricing page reaches
Engaged sessions by country, all time, for reachrobin.com/pricing specifically, not the site overall. Same story as the map above: the US leads by a wide margin.
5,000+ cold outreach, sent personally under my own name.
My own manual slice of the team's outbound total above, across email, community DMs, and social. Led ReachRobin's outbound effort as sales outreach too, not just marketing.
3 Product Hunt launches, planned and run solo.
Plus an 8-channel "Roast ReachRobin" challenge to drive the third one.
Built ReachRobin's own AI tooling.
A Python and Google Sheets automation pipeline, plus two reusable AI writing and outreach systems.
4 customer case studies written, including SODAQ.
SODAQ alone: 14% reply rate, 8+ hours a week saved for their team.
5 affiliate partners signed in a single month.
Personally recruited for ReachRobin's affiliate program.
Detail, brand by brand
Website, blog, lead magnets, and social for an ISO 27001 compliance-automation SaaS. Inbound was the bet: the gated checklist gallery earlier on this site is the front door of that funnel.
Top landing pages, all time
Log scale. The ISO 27001 checklist page is Smartly's #2 highest-traffic page site-wide, right behind the homepage, proof the gated-checklist strategy is pulling its weight.
Detail, brand by brand
LinkedIn strategy, executive personal branding, search content, and the Climate Hero Club community, for a sustainable-finance holding company.
LinkedIn impressions by account, Apr–Oct 2025
122 posts total across the founder, growth, lending, and community accounts. Personal accounts consistently outperform the company page.
Where it started
The numbers above didn't come out of nowhere. This is what the same instincts looked like at a much smaller scale, before Aquila, before any of it had a marketing budget.
Divers Project, co-founded at 19.
Grew the nonprofit's following to 2,200 while still in school, 2019 to 2020.
ECO Vietnam, 500 to 10,000 views per post.
Content and the Earth Hour campaign across LinkedIn and Instagram.
Arches Global, 192,965 impressions on exec personal branding.
1,600+ new connections in 4 months, plus 92,500 impressions on a separate thought-leadership carousel series.
MaiTapDe, 96× baseline Instagram views.
The "Túi Tui" giveaway weekend spike.
cirCO × Smartly, 3,000+ fortune cookies, 2,500 employees reached.
Cross-promotional activation across 6 cirCO coworking spaces in Ho Chi Minh City.
Mind The Gap book launch, HCMC.
Designed the event materials and co-organized the night, 150+ people celebrating diversity.
Full breakdown by brand, plus every chart above as an editable spreadsheet: download the analysis file ↓